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Your KPIs are Lying to You
Sep16

Your KPIs are Lying to You

Zoom

03:00 PM

Estás alcanzando los objetivos pero perdiendo de vista la meta.

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Dr. Samuel A. Martínez

Dr. Samuel A. Martínez

Dr. Samuel A. Martínez is an executive leadership and transformation expert with more than 33 years of experience at the U.S. Centers for Disease Control and Prevention (CDC), where he led national and international teams, managed multimillion-dollar programs, and directed crisis-response operations across the United States, Haiti, and the Dominican Republic. Throughout his career, he has built leadership capacity at every level, partnering with governments, organizations, and communities to strengthen systems and drive measurable impact.

As Founder & CEO of Yes2Hope, Dr. Martínez combines executive science, behavioral psychology, NLP, emotional intelligence, and decades of real-world leadership experience to help individuals and organizations break limiting patterns, strengthen leadership, and unlock their full potential. He has trained leaders in more than 49 countries and developed performance frameworks that improved organizational effectiveness and public-health systems worldwide.

Known for his ability to translate complex science into practical, actionable strategies, Dr. Martínez delivers coaching and leadership development with clarity, compassion, humor, and honesty. His approach is grounded in evidence, shaped by cross-cultural experience, and driven by the belief that hope is not passive — it is a disciplined strategy for transformation, growth, and lasting success.

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Latest Articles

Why Accountability in Leadership Fails
leadership

Why Accountability in Leadership Fails

Accountability alone doesn't improve performance—leaders must build the conditions for success.

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